I’m back at it. Ruffling the feathers. Squeaking the wheel. And, rousing the rebels. We’ll see…
P.O. Box 34331
Seattle, WA 98124
January 20, 2011
To Whom It May Concern:
This letter is in regards to two products that Costco used to carry and recently discontinued.
The first is Annie’s Homegrown Classic Macaroni & Cheese, a favorite last-minute-dinner in our household; and the second is Pure Nature Organic Orange Juice. Both were staples that ensured we were in our local Costco at least twice a month and contributed to the benefits of our Executive membership. Both products have recently been pulled from our local, Bellingham, Washington Costco’s shelves and replaced with non-organic options that are Kirkland Signature brand and Odwalla in the case of the macaroni and cheese and the orange juice, respectively.
I want to fully express my unhappiness and dismay at Costco’s decision to simultaneously remove two high-quality, affordable, ORGANIC products from your line. The Annie’s Homegrown Classic Macaroni & Cheese was a quick option for a family with two full-time parents and a rambunctious toddler. It had all-natural ingredients, including organic wheat, and the classic orange color was a credit to annatto, not an artificial and toxic chemical like most boxed macaroni and cheeses.
As far as the orange juice is concerned, the Odwalla option is a good-quality brand, but lacks the assurance of an organic certification that the Pure Nature Organic Orange Juice offered. For the same price of $6.00 per gallon, the only option is a sub-par, possibility pesticide and chemical-laden variety.
My family has made the personal decision to subscribe to an organic-only diet and we limit our choices to organic, local and chemical-free. Your company is one of the places that I rely on to provide us with top-quality, reasonably priced organic items.
As a family I want to continue to support Costco and use you for my shopping needs, but I cannot advocate your company’s ethics if you succumb to mainstream practices and eliminate organic alternatives. Within the past year, I vocalized my concern over another discontinued item, the Kirkland Signature Organic Raisin Bran, that was replaced by a high-fructose corn-syrup sweetened alternative, Post Raisin Bran. I am concerned that the shift towards less organic and all-natural options is becoming a trend and it is my hope that as a company of like-minded individuals, Costco will take the time to consider these decisions and the impact they have on your loyal customer base.
I sincerely appreciate your time and consideration. Please keep me apprised of your positive move to bring back the Annie’s Homegrown Classic Macaroni & Cheese and the Pure Nature Organic Orange Juice. It is my sincere hope and desire that the Kirkland Signature Organic Raisin Bran will also make a reappearance.
Thank you kindly,