Last week I was doing a last minute shopping trip at Costco for TWO items I needed – just TWO. I snagged the first – two cartons of Organic Orange Juice. But, I headed to the cereal aisle and scratched my head when I couldn’t find our favorite cereal, Kirkland Signature Organic Raisin Bran. Had it just moved? Were they out of stock? What was the deal? It was nowhere to be found, but in its old home was a new box: Post Raisin Bran (not organic, I might add!). Well, my heart sunk when my fears were confirmed by the Costco employee – the Kirkland Organic Raisin Bran had been discontinued and was no longer available. It had been replaced.
Looks like the only thing I could do was write a letter and that’s just what I did. Let’s see if the old adage will ring true.
P.O. Box 34331
Seattle, WA 98124
April 26, 2010
To Whom It May Concern:
This letter is in regards to a product that Costco used to carry and recently discontinued. The Kirkland Signature Organic Raisin Bran was a favorite cereal in our household and we purchased it on a regular basis. It has recently been pulled from our local, Bellingham, Costco’s shelves and replaced with a name brand, non-organic raisin bran from Post.
I want to fully express my unhappiness and dismay at Costco’s decision to remove a high-quality, affordable, local, ORGANIC product from your line and replace it with a cereal that is laden with artificial sweeteners. The number three ingredient listed for Post Raisin Bran is corn syrup. My family has made the personal decision to subscribe to an organic-only diet and we limit our sugar intake to only evaporated cane juice. Your company is one of the places that I rely on to provide us with top-quality, reasonably priced organic items.
As a family I want to continue to support Costco and use you for my shopping needs, but I cannot advocate your company’s ethics if you succumb to mainstream practices and eliminate organic alternatives. I am sincerely asking you to bring the Kirkland Signature Organic Raisin Bran back to your product line. It is my hope that as a company of like-minded individuals, Costco will take the time to consider this decision and once again offer a healthy, organic alternative to big-name, artificially sweetened cereals.
I sincerely appreciate your time and consideration. Please keep me apprised of your positive move to bring back the Kirkland Signature Organic Raisin Bran.
Thank you kindly,